Row of stories from different game brands in the Xbox app

Microsoft announced today a new feature in the Xbox app for Android and iOS that's inspired by a popular feature from various social networking apps. The Xbox app is adding stories from various game brands such as Forza, Halo, and Sea of Thieves.

The new stories feature has been showcased on Xbox's official Twitter account, and it has a similar interface that you can find on social networking platforms such as Instagram, Facebook, and Snapchat. Unlike stories from those services, however, the Xbox app's version displays the buttons for likes, shares, and comments at the bottom of the screen as well as their corresponding numbers.

Stories can be found below the cards of game titles and are labeled "official posts from games" instead of "stories". This means the content you will see are coming only from game brands you follow instead of from your friends like you can with most social media apps. There's no word on whether Microsoft will give users the ability to post stories on the app.

The new experience should be a welcome development for those who want to receive updates from their favorite game brands or studios. It also expands the app's capabilities after Microsoft added support for remote play last year along with a new UI that debuted on Xbox consoles with the October 2020 update.