Back when Microsoft unveiled the Series X at The Game Awards in 2019, some said it looked like a fridge. The monolithic design in fact spawned several memes, and the company gave in, creating a real-life Series X fridge, which it sent to influencers.
Some folks expressed their wish for a smaller, mini fridge form factor of the meme, to which Aaron Greenberg, Xbox's GM of Marketing, responded:
Ok…here goes. Help @Xbox win this and we’ll put into production this year REAL XBOX SERIES X MINI FRIDGES! Yep, you read that right. Not an April Fools joke. Not clickbait. #Xbox #BestofTweets https://t.co/vm5B0kZht1 pic.twitter.com/A28hWBP3Db
— Aaron Greenberg 🙅🏼♂️💚U (@aarongreenberg) April 2, 2021
Unsurprisingly, Xbox won the voting poll on Twitter and, true to the promise, to cap off today's Xbox & Bethesda Games Showcase, Microsoft unveiled a small surprise: the Xbox Mini Fridge.
Powered by the latest in cooling architecture – not to be confused with the Velocity Architecture -, the little appliance mimics the design of its console counterpart, down to the green design of the cooling holes at the top.
The Xbox Mini Fridge is launching holiday 2021 for an as of yet undisclosed price. This will probably come day one to Game Pass as well.